Even though it is pretty easy to launch a website, it does not make the challenge any less intimidating. The internet is a big place. And websites get lost on it every single day given they lack specific design elements. This is exactly what you want to avoid. Instead, you want your website to reach high rankings and be influential. You might even have goals for generating money with your site, which means you have to put in the extra effort.
So, if you are just learning the ropes of website design and you want the best odds of creating success, keep the following advice in mind.
Set Clear Goals
Before you do anything, take a moment to ask yourself some critical questions. In other words, you want to set clear goals right from the start.
Because once you get a look at all your options for designing a website, there is a good chance you will feel overwhelmed. And then you want to try everything all at the same time.
Make no mistake; experimenting is always recommended by the experts at Pearl White Media. Trends change and you have to stay up to date in order to keep your website fresh. But it will serve you better to focus on a niche audience and what they are looking for. The moment you try to cater to every online user is the moment you fail. This is why you want a good idea of what the website should like, as well as the purpose behind it.
Choose The Right Platform For Your Skills
If you have coding skills and you are able to build a website from scratch, you probably do not need this guide. But things have changed dramatically in terms of website design. These days creating a website can be as simple as choosing a free theme from user-friendly platforms like WordPress. The best part is that you install it with a single click.
The downside of working with free themes is the cookie-cutter design. Many people are using these and they are limited in terms of the options you get. If you want your site to be unique, you have to consider using a premium theme. Alternatively, you have to create a website with code from scratch or hire a professional to do it for you.
A Balanced Theme/Design
While it is great to make a visual impression with your website, it also needs to be functional. You want to create a good balance between what users see and how they ultimately experience the site. Because landing on a website that does not respond properly is frustrating enough, not to mention a great-looking site that creates high expectations.
In some cases, you have to compromise on the visual aspects if you want the site to be functional. But your visitors are definitely going to appreciate it.
Theme Forest is probably the best place to go, if you want the best most user friendly WordPress themes. You can learn more here.
Visitors do not like to get lost. This includes broken internal links that do not get fixed or removed. Thus, prioritize how quickly and easily visitors are going to find what they are looking for. Make it incredibly easy because that is how visitors typically like it.
But this does not mean you can’t be exciting with the colors you use. Just by tweaking the basics, you can stir enough excitement to keep visitors inspired to stick around longer.
Fast Loading Speed
There are several factors that will influence the loading speed of your site. For example, the plugins you install at the back-end are no doubt going to take away from the loading speed. This is why you should install plugins wisely, seeing as a slow loading speed can make visitors leave quicker than any pop-up ad.
Always take time to monitor how quickly your pages load up. This could be the difference between a low or high bounce rate. And if you are not familiar with bounce rates, they tell you how quickly visitors leave after landing. The quicker users leave, the more it damages your ranking.
Remember to make a good first impression by maintaining a quick loading speed. Do not give users a reason to leave before they even started browsing.
The Site Needs To Be Responsive
As you know, there are many devices you can use to access the internet. While this is great, it also makes it tougher to launch a successful website. Keep in mind that different devices run on different rendering software. This makes the experience different from device to device.
When you approach website design, always make it a point to keep the site responsive to all devices. You want every user to enjoy every second, regardless of the device they choose to use. This also means extensive testing to ensure the experience remains satisfactory.
This is a good article to reference to learn more: https://designmodo.com/prefect-responsive-web-design/
Flesh Out The Site With Content And Media
Content is not directly connected to website design. But it still plays a vital role in making the site complete. Without content to keep visitors engaged, the overall design is not going to matter one bit. So, how do you flesh out a website and give it substance?
– Informative content that engages your audience
– Relevant keywords users are likely to use
– Media like videos, animation, and photos help to keep users engaged
– Post content on a regular basis if you want to build a reputation
By using generic or copied content, you cannot really expect to have a lot of visitors. And this brings us to the last bit of advice.
Do Not Forget About Search Engine Optimization
Websites compete by using search engine optimization strategies. These strategies help to make websites more visible and easier to index by search engine algorithms. The design part and the content you add are crucial factors for the rank your site ultimately gets. Both need to fulfill certain requirements, and both need to be approached creatively if you are serious about standing out.
No, designing a website does not have to feel like a rocket science course. But the more effort you put in, the more rewards you are bound to reap.