Online sales gain weight in our country. 11% of total purchases are already made through the network. This increase in figures is due to the effort made by online stores to strengthen their security measures and to offer a secure payment process.
One of the data that is most measured in any SEO optimization and web positioning campaign, as well as any other digital marketing strategy on the Internet, especially when using the Design Thinking methodology, is “web traffic.” But I have always been a great defender that taking this data, as a measure to assess the success or failure of the campaign, intoxicates that report or report.
Web traffic is measurable data and is data in which we can have direct control, which makes us feel like good professionals when we see the upward traffic graphics on the web when delivering a report to a client.
But my experience, as a professional in digital marketing, and that of my colleagues in Xplora, has shown me that it may be that much of all that traffic obtained through the campaign, maybe representing users who will take a tour of our website, they will leave and never come back. They are tourists, not residents.
And how to guarantee your users safe browsing?
It Offers A Secure Connection
You will ensure that the purchase in your online store is secure, implementing SSL and HTTPS certificates. With them, the data that circulates through your website is encrypted. If they are intercepted, they cannot be interpreted or modified. In this way, identity theft is also avoided.
Sections That Your Page Should Show
These sections will not protect your website from possible threats, but they will make your customers feel more secure when making their purchase. They are the following:
Contact form, yes, but that is not the only way of communication that you offer. Also, publish the phone number and email address of your company.
In this section, you must indicate, and as established by law, the following information:
- Identification data of the company or its manager
- Registered office
- Registration data in the Commercial Registry
Set the circumstances through which customers access, browse, and use your website. It also clarifies the rights, obligations, and responsibilities to which company and user are subject during this process.
Terms Of Sale
This is one of the most relevant sections. Offer practical and interesting information to your clients. If it fits your interests, it will be decisive for you to start your purchase.
The data you define here are:
- Delivery time
- Shipping costs
- Product delivery tracking information
- Return policy
- Guarantees a reliable payment process
Request Your Seal Of Confidence Online
How to get one? Getting it is not easy before you must pass a series of tests. Through these, the transparency of your page and its protection, as well as the data processing it performs, will be checked. It will measure the security it offers during the purchase process and its effectiveness in the return system. Passed this hard exam, the seal will certify that your website is safe.
If you follow these tips, your web security will be more than accredited!