Ecomm Web Design

5 Keys To An Effective And Functional Web Design

Our website or online store is a reflection of our physical company on the internet.  Most website owners don’t realize this.  If they did, they would understand the importance of treating their website like a real, traditional business.

That is why we must dedicate the same dedication that we dedicate to our business. It is difficult for someone to become our client if our offices cause a bad image or our store is disorganized or has dependents that do not help you find what you need. Well, the same happens if our website or online store does not give a good image of us and our products.

In this sense, although it is true that today everyone can design their own website, if nobody finds it online when they look for products like the ones we offer, or if they once find it, it does not interest the visitor enough to you decide to contact us or buy our products directly in the case of an online store, this page will not help us at all.

If you want your website to help users who visit it be encouraged to contact you, it must have an effective and functional design, made by professionals after having studied your specific case. Here are five keys to a website that turns visitors into customers.

  1. Fast Loading Website

It is the first element we have in mind on a website. We search for a product or service on Google, and we find a website that we find interesting, we click, and it takes centuries to finish loading.

Too bad, it looked good, but we are busy people, so we close the tab and try another website that offers us the same and loads faster. The first thing you should do if you want to attract customers to your website, and even more if you have an online store, is to order a good hosting.

Read this article for more on the importance of having a fast website:

  1. Attractive Website Design

It is the first thing we value when we take a first look at the web. This only becomes more important when you consider how your site will appear on a mobile device like a smart phone or an iPad.

You can already have very interesting content, which if you do not present them in an attractive way, it will take us very little to turn around.

We do it with a badly presented food dish, with a flat that we want to rent furniture from 30 years ago and we also do it with a website. If there is an alternative, we will leave and choose another one that enters us through the eyes, and normally there always is.

The design of your website should be attractive, that it distributes the contents well by the page (proportions), which makes good use of colors and typography.

  1. Interesting And Useful Content

50% of a website are good images, so you should always use photographs taken by professionals, whether from an image bank or from your archive. With good content, we will retain the audience, we will make our sector more attractive, and it will be easier for visitors to end up encouraging resorting to our products.

To do this, having the contents in the template well-indexed, integrating a blog to your page, and facilitating the sharing of content on social networks using buttons, among others, will be very useful.

One of the most important aspects of images is that old idea of “a picture says a thousand words”.  Images are engaging.  They will help to increase the amount of time that a searcher stays on your website, giving you more time to make a sale, or a conversion.

  1. Intuitive Navigation

It is so important that it could go at number 3 or earlier. For the design of our website to be effective and functional, it is necessary for the user to find what they are looking for on the page easily.

Issues such as the time it takes to find the contact section of the company or the number of steps of a purchase process, for example, are crucial in the abandonment rate of the page.

It is essential to conceive the page as if we were our own customers and not expect them to have patience with us that we would not have with other websites.

The Three main areas to focus on are make your site simple and easy to use, be consistent, an example is to make the “Buy Now” or checkout button, the same color as your brand’s color, and to be efficient with your design.  The average internet user is going to make a decision in a split second, if they can’t understand your website, the will simply hit the back button and bounce.

If you’d like to learn more about the intuitive navigation, here is a great article.

  1. Responsive Mobile Adaptation

This feature could well be the first since more than half of internet searches are made from mobile phones so that the other four features could depend on it. And precisely because of this large volume of connections from mobile phones and tablets, it is essential to offer a good user experience from these devices.

Psychology in Graphic Design

As designers, we take advantage of everything in our power to create designs that are attractive and beautiful for those who observe it, and psychology is one of the most important allies that designers have since with this knowledge, we can create visual messages that easily convey the desired idea.

That is why today we will talk about the importance of psychology when designing because if we take advantage of it, we will have a stronger impact on consumers through our designs.

Caring for design is a complicated task, but there are things we can do and thus achieve the greatest amount of benefits, and one of these things we can do is understand how the subconscious of people works.

The behavior of people can be variable but still understandable, and whoever designs a company or brand must take into account aspects such as colors, shapes, and typography to be more likely to succeed with their designs.


The importance of color in web design is often overlooked.  Whether you are talking about they header for your page or your “Buy Now” button on an eCommerce site, color is a subtle and powerful way to steer consumer decisions.

It is no secret to anyone that colors have the power to provoke emotions, both positive and negative, and according to certain studies, the fact that a person chooses one product over another depends on color, now let’s look a little more about them:

  • Yellow: it is a warm, cheerful, and optimistic tone.
  • Red: causes strong emotions, and is related to love and passion, also increases appetite; but it is not good for concentration tasks since it is related to danger.
  • Green: it is related to nature, tranquility, money, and health; a light shade of green produces calm.
  • Blue: it is the favorite of men; it is related to calm, serenity, and productivity, so it is used in offices. And it also evokes security and trust, for this reason, it is used in insurers and financial institutions
  • Purple: Loyalty, well-being, success, and wisdom.
  • Rosa: reassures and evokes love.
  • White: transmits purity, innocence, and emptiness.
  • Coffee: transmits confidence and practicality.
  • Orange: conveys enthusiasm, emotion, warmth, attracts attention, and causes joy.


Depending on the forms that predominate in our design, the message we wish to convey will be positive or negative, now take note of these tips:

If the form that predominates in your design is the circle, you will transmit protection, innovation, and perfection to those who see it.

If the square predominates, you will give a sign of strength, order, and stability; but if the rectangle does, it denotes resistance.

If the triangle is not rotated, denotes vitality; the hexagon transmits intelligence, but the pentagon transmits harmony.


Obviously, the typefaces also influence how your design is perceived, for example, an angular, serrated typeface, transmits aggressiveness, intensity, strength, and leadership.

Fonts are especially important on ecommerce sites, and something very few ecomm folks think about. You can read more about the importance of fonts here.

If you use a rounded and smooth typeface, you convey the idea of ​​modernity and delicacy.

And if you use cursive and handwritten fonts, you will denote the idea of ​​feminism and informality.

Of course, this is not something absolute, since the way in which we perceive things depends on each one, but these are points that act in the subconscious of each person, so even though who looks at the design has no idea, this can influence the way you perceive it.

Be sure to check out our article: 5 Keys To An Effective And Functional Web Design for more useful tips.