Our website or online store is a reflection of our physical company on the internet. Most website owners don’t realize this. If they did, they would understand the importance of treating their website like a real, traditional business.
That is why we must dedicate the same dedication that we dedicate to our business. It is difficult for someone to become our client if our offices cause a bad image or our store is disorganized or has dependents that do not help you find what you need. Well, the same happens if our website or online store does not give a good image of us and our products.
In this sense, although it is true that today everyone can design their own website, if nobody finds it online when they look for products like the ones we offer, or if they once find it, it does not interest the visitor enough to you decide to contact us or buy our products directly in the case of an online store, this page will not help us at all.
If you want your website to help users who visit it be encouraged to contact you, it must have an effective and functional design, made by professionals after having studied your specific case. Here are five keys to a website that turns visitors into customers.
Fast Loading Website
It is the first element we have in mind on a website. We search for a product or service on Google, and we find a website that we find interesting, we click, and it takes centuries to finish loading.
Too bad, it looked good, but we are busy people, so we close the tab and try another website that offers us the same and loads faster. The first thing you should do if you want to attract customers to your website, and even more if you have an online store, is to order a good hosting.
Read this article for more on the importance of having a fast website: https://www.dotcom-tools.com/blog/how-fast-should-my-website-load/
Attractive Website Design
It is the first thing we value when we take a first look at the web. This only becomes more important when you consider how your site will appear on a mobile device like a smart phone or an iPad.
You can already have very interesting content, which if you do not present them in an attractive way, it will take us very little to turn around.
We do it with a badly presented food dish, with a flat that we want to rent furniture from 30 years ago and we also do it with a website. If there is an alternative, we will leave and choose another one that enters us through the eyes, and normally there always is.
The design of your website should be attractive, that it distributes the contents well by the page (proportions), which makes good use of colors and typography.
Interesting And Useful Content
50% of a website are good images, so you should always use photographs taken by professionals, whether from an image bank or from your archive. With good content, we will retain the audience, we will make our sector more attractive, and it will be easier for visitors to end up encouraging resorting to our products.
To do this, having the contents in the template well-indexed, integrating a blog to your page, and facilitating the sharing of content on social networks using buttons, among others, will be very useful.
One of the most important aspects of images is that old idea of “a picture says a thousand words”. Images are engaging. They will help to increase the amount of time that a searcher stays on your website, giving you more time to make a sale, or a conversion.
It is so important that it could go at number 3 or earlier. For the design of our website to be effective and functional, it is necessary for the user to find what they are looking for on the page easily.
Issues such as the time it takes to find the contact section of the company or the number of steps of a purchase process, for example, are crucial in the abandonment rate of the page.
It is essential to conceive the page as if we were our own customers and not expect them to have patience with us that we would not have with other websites.
The Three main areas to focus on are make your site simple and easy to use, be consistent, an example is to make the “Buy Now” or checkout button, the same color as your brand’s color, and to be efficient with your design. The average internet user is going to make a decision in a split second, if they can’t understand your website, the will simply hit the back button and bounce.
If you’d like to learn more about the intuitive navigation, here is a great article.
Responsive Mobile Adaptation
This feature could well be the first since more than half of internet searches are made from mobile phones so that the other four features could depend on it. And precisely because of this large volume of connections from mobile phones and tablets, it is essential to offer a good user experience from these devices.