11 Tips for Building a High-Performing Law Firm Website

picture of web design

Search engines may serve as pre-qualifying authoritative reference sources when used in full just as a customer is more likely to get product or service reviews from a friend or family member than to take what the advertisement has to say at face value.

Have you ever wondered why some websites have top ten search engine rankings, while others don’t? You’re going to learn a few secrets. As a lawyer, you could earn thousands or even tens of thousands of dollars in new cases and legal fees. Building a high-performance law firm website that took me years to understand.


meta tags

Did you know that one of the most important search ranking areas for your company’s website is your “Meta Title” homepage? It is the title on the blue frame of your browser (i.e. Internet Explorer, Firefox). The title appears in the search list. You can see the title of your website in raw coding by selecting “View” and “Open Source Code” from your browser.

Anatomy of meta-information

In epistemology, the meta-prefix is about (its own category). Meta information on a website usually consists of three distinct areas: title, definition, and keywords. The “keywords” section is completely useless, but it could harm you if you use too many keywords.

Many major search engines have now filtered the meaning of the “keywords” segment due to previous misconduct, “keyword stuffing” and inserting long lists of frequently searched empty terms. Don’t place too many keywords in the keyword section, and don’t rely on this section to help optimize the search engine (SEO). Many SEO experts use it “only in case” but only position 10-15 keywords that are never repeated after each sentence.

However, it should not repeat keywords and use only 12 words or about 65 characters. Otherwise, the full title would not be seen in the quest, and the abundance of words would dilute its strength. Google also has a filter or penalty block for pages that over-repeat a word in titles.

What’s your name?

Check your meta-title right now! Use the “Open” and “Open Source Code” browsers of your browser. That’s great if you’re making other ads, and the business has a lot of name recognition, so you’re putting a lot of money on the table.

What about the opportunities you skip, who type more generic phrases in search engines without mentioning the names of companies or lawyers?

Be a man of a kind

Your meta title may make or break important search engine rankings. Choose a different title for each page on your site to define the content and/or user features of the page (such as “About” page, choose “About So and So Firm”). With deeper pages further away from the homepage, using a variety of logical keywords that not only describe the page, but are similar to the terms that a user may use when searching for specific information.

It might seem like repeating the same title over and over on other pages that your site would do better for those keywords, but it won’t, you cannibalize your efforts. You may use your name or business name, but place it near the end of the title. Keep the most unique starting element in place. Proximity and density shall also apply.



Links to your site can be seen through the light of large search engines. There are links to your website from another website, not links from your website to another one. In this example, these popularity votes are equivalent to voting before certain human rights have been established. Some were considered to be 3/5ths of an individual, and some were not considered. Their votes were counted accordingly. In other words, not all backlinks are fair. You can decide on a number of parameters to connect to your site.

(a). (a). Relevance-Does the subject of the link-out page represent the focus of your site or is it something completely off-topic?

(b). (b). Link & Text Density-Refers to the number of links on the other website linked to yours. If the other site has a list of 100 links on all different topics, including yours, the link is most definitely devalued in the eyes of search engines, not only because of interest, but also because of perceived relevance.

(c). (c). Second Generation Link Popularity-In the search engine ‘s eyes, your site is considered more important not only by how many other sites link to you, but also by how many sites link to sites that link to you. The relationship popularity is transmitted using a formula developed by a search engine called PageRank(TM). Essentially, you may have 100s of backlinks, but if no one links to other sites connecting to you, many of the links may be useless from a ranking point of view (but may be useful in other ways to be addressed in a later article).


Based on the fact that people want reliable , high-quality information to be provided quickly. Instead of trying to recall the Dewy Decimal System categories and digging through the content table of different books, the user of the search engine uses keywords to explain what he / she is looking for to find the knowledge as easily as possible.

Not all visitors are eligible

Next, as a lawyer, you agree that not all users of the website are prospects. Many may be in the research mode of their cycle of purchase, or may be looking for a friend or even a school article. The more original, useful and reliable you put new details on your website, the more favorable the search engines would be.

By creating a knowledge base that is unique to your practice areas, you achieve at least two objectives, you are seen as an authority that is the definitive source of the legal problem of that customer, and you are likely to gain opportunities for that particular service right then and there. It’s an indirect but highly successful way to get a chance.

One page per field of practice

Build a page that uses at least 500-1500 words to fine-tune every area of your practice, and your website can dominate search engines, order loads of related traffic, and bring a steady stream of leads along with other resources. I will discuss this further, including more detail on best practice in future posts.


Have you ever seen a link that says, “Click here?” For SEO, it’s actually a waste of a connection. Okay, maybe not a total loss, but not the full potential of the connection. The terms used to link to another URL are called anchor text, and SEO can be critical.

There is a big difference in how search engines see a link to a specific text versus a non-descriptive or anchored link. It also extends to the internal connection framework of your platform and calls for practice.

Anchor Your Links or Site is supposed to walk the Plank

The more internal links on your site that point to that page with those words, and the more important the off-site link to those words, the more likely the search engines will see your site, or that particular page, as relevant to that term. Test your website right now.


Are you a lawyer in only one city? Or would you work remotely if you were mostly out of court? If you work in one city or area, you need to make the search engines aware by using the most popular DMA on your homepage title.

As customers use search engines, most are smart enough to know or understand the knowledge of the search engine to connect the city to whatever service they ‘re looking for.

Home-made meta-description

Some SEO gurus say that definitions are as obsolete as meta-info keywords. I ‘m saying that the meta description is Web 2.0 ‘s New Keywords section, only the keywords must be used in the logical phrase type.

In addition, you do not want to state in a viable copy on a page that identifies specific areas of your practice or knowledge base that you are a “Dallas insert obscure, wordy lawyer.” Although not necessarily deadly, it is a little unpleasant for the reader. Use the meta definition area for this SEO strategy.